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DTSTART;TZID=America/Toronto:20260209T090000
DTEND;TZID=America/Toronto:20260209T160000
DTSTAMP:20260531T080244
CREATED:20250410T204745Z
LAST-MODIFIED:20251206T202907Z
UID:37723-1770627600-1770652800@bevaglobal.com
SUMMARY:Digital Marketing Fundamentals: Strategies for Online Success
DESCRIPTION:Learn in a classroom environment with your peers\, virtually\, with a BEVA® instructor online. \nDuration: 6 Hours \nTarget Audience: Business owners\, marketing professionals\, entrepreneurs\, and individuals looking to                                                     enhance their digital marketing skills. \nWorkshop Objectives: \nBy the end of the workshop\, participants will:\n✔ Understand the core concepts of digital marketing.\n✔ Learn how to create a successful digital marketing strategy.\n✔ Gain insights into key channels like SEO\, social media\, email marketing\, and paid advertising.\n✔ Be able to analyze and optimize marketing performance. \nWorkshop Agenda \n\n Introduction to Digital Marketing (15 min)\n\n\nWhat is Digital Marketing?\nTraditional vs. Digital Marketing\nImportance & Trends in 2024\nKey Digital Marketing Channels\n\n\n Building a Digital Marketing Strategy (30 min)\n\n\nUnderstanding Target Audience & Customer Personas\nSetting SMART Marketing Goals\nCrafting a Digital Marketing Funnel\nSelecting the Right Channels\n\n\n Search Engine Optimization (SEO) Essentials (30 min)\n\n\nUnderstanding Search Engines & Google Algorithms\nOn-Page vs. Off-Page SEO\nKeyword Research Basics\nSEO Tools & Best Practices\n\n      🛠 Mini Exercise: Perform a basic SEO audit of a website. \n\n Social Media Marketing (SMM) (30 min)\n\n\nChoosing the Right Social Media Platforms\nCreating Engaging Content\nOrganic vs. Paid Social Strategies\nSocial Media Metrics & Analytics\n\n     🛠 Mini Exercise: Create a quick social media post based on a business scenario. \n\n Content Marketing & Email Marketing (30 min)\n\n\nImportance of High-Quality Content\nBlogging & Video Marketing Strategies\nBasics of Email Marketing\nWriting Engaging Emails & Measuring Success\n\n      🛠 Mini Exercise: Draft a short marketing email for a new product launch. \n\n Paid Advertising & Analytics (30 min)\n\n\nGoogle Ads & Social Media Ads Overview\nBudgeting & Targeting Strategies\nUnderstanding Key Metrics (CTR\, Conversion Rate\, ROI)\nBasic Google Analytics & Performance Tracking\n\n\n Q&A and Final Takeaways (15 min)\n\n\nRecap of Key Learnings\nOpen Q&A Session\nRecommended Tools & Resources\nNext Steps for Participants\n\nSupplement Material\nA student manual is available for the learner to follow during the instructor’s presentation. \nBenefits to the participants \nThroughout the activities\, the learners will look at various tools to better market their products or services online. \nCourse Evaluation \n A course evaluation will be completed by the learners once the course is finished. \nNote: The course outline may be subject to change. \n 
URL:https://bevaglobal.com/event/ddigital-marketing-fundamentals-strategies-for-online-success/
LOCATION:Online Instructor Led
CATEGORIES:Marketing
ORGANIZER;CN="BEVA Learning Institute":MAILTO:training-formation@bevaglobal.com
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DTSTART;TZID=America/Toronto:20260210T090000
DTEND;TZID=America/Toronto:20260210T160000
DTSTAMP:20260531T080244
CREATED:20250411T114624Z
LAST-MODIFIED:20251206T203937Z
UID:37734-1770714000-1770739200@bevaglobal.com
SUMMARY:Accelerate Marketing on Pricing 
DESCRIPTION:Learn in a classroom environment with your peers\, virtually\, with a BEVA® instructor online. \nCourse Length:  1 day \nTarget Audience: General \n\n\n\nLearning Objectives: \nBy the end of this course\, participants will: \n\nUnderstand the strategic role of pricing in marketing\nIdentify key pricing models and when to use them\nAnalyze the relationship between price\, value\, and customer perception\nUse data to make evidence-based pricing decisions\nDevelop and test pricing strategies for different market conditions\n\nCourse Outline \nSession 1: Introduction to Strategic Pricing (1 Hour) \nTopics Covered: \n\nThe role of pricing in the marketing mix (4Ps/7Ps)\nPricing vs. cost vs. value vs. perceived value\nPsychological aspects of pricing: How customers perceive price\nThe impact of pricing on brand and positioning\n\nSession 2: Pricing Models and Strategies (1 Hour) \nTopics Covered: \n\nOverview of key pricing strategies:\n\nCost-plus pricing\nValue-based pricing\nCompetitor-based pricing\nDynamic pricing\nPenetration vs. skimming\nFreemium and subscription pricing\n\n\nChoosing the right pricing strategy for your market and product\n\nSession 3: Pricing Research and Data-Driven Decision-Making (1 Hour) \nTopics Covered: \n\nPrimary and secondary pricing research\nWillingness to pay studies and conjoint analysis\nPrice elasticity of demand\nUsing A/B testing and customer segmentation for pricing\n\nSession 4: Communicating Price and Building Value (1 Hour) \nTopics Covered: \n\nAnchoring and decoy pricing\nFraming and presenting price options\nCommunicating value to reduce price resistance\nThe role of pricing in conversion funnels\n\nSession 5: Pricing in the Real World: Market Conditions and Competition (1 Hour) \nTopics Covered: \n\nAdapting pricing in changing environments (inflation\, market shifts\, supply chain disruptions)\nPricing for different customer segments\nCompetitor pricing monitoring and reaction strategies\nLocal vs. global pricing strategies\n\nSession 6: Pricing Action Plan + Wrap-Up (1 Hour) \nTopics Covered: \n\nCreating your pricing strategy roadmap\nKPIs and performance tracking for pricing effectiveness\nCommon pricing pitfalls and how to avoid them\nKey takeaways and open Q&A\n\nSupplement Material \nA student manual is available for the learner to follow during the instructor’s presentation. \nBenefits to the participants \nThroughout the activities\, the participants will gain a better understanding of pricing and how it can influence marketing strategies. \nCourse Evaluation \n A course evaluation will be completed by the learners once the course is finished. \nCertificate \n\n\n\nA BEVA® certificate of attendance will be provided once the participant completes the course. \nNote: The course outline may be subject to change.
URL:https://bevaglobal.com/event/accelerate-marketing-on-pricing/
LOCATION:Online Instructor Led
CATEGORIES:Marketing
ORGANIZER;CN="BEVA Learning Institute":MAILTO:training-formation@bevaglobal.com
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