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SUMMARY:Digital Marketing Fundamentals: Strategies for Online Success
DESCRIPTION:Learn in a classroom environment with your peers\, virtually\, with a BEVA® instructor online. \nDuration: 6 Hours \nTarget Audience: Business owners\, marketing professionals\, entrepreneurs\, and individuals looking to                                                     enhance their digital marketing skills. \nWorkshop Objectives: \nBy the end of the workshop\, participants will:\n✔ Understand the core concepts of digital marketing.\n✔ Learn how to create a successful digital marketing strategy.\n✔ Gain insights into key channels like SEO\, social media\, email marketing\, and paid advertising.\n✔ Be able to analyze and optimize marketing performance. \nWorkshop Agenda \n\n Introduction to Digital Marketing (15 min)\n\n\nWhat is Digital Marketing?\nTraditional vs. Digital Marketing\nImportance & Trends in 2024\nKey Digital Marketing Channels\n\n\n Building a Digital Marketing Strategy (30 min)\n\n\nUnderstanding Target Audience & Customer Personas\nSetting SMART Marketing Goals\nCrafting a Digital Marketing Funnel\nSelecting the Right Channels\n\n\n Search Engine Optimization (SEO) Essentials (30 min)\n\n\nUnderstanding Search Engines & Google Algorithms\nOn-Page vs. Off-Page SEO\nKeyword Research Basics\nSEO Tools & Best Practices\n\n      🛠 Mini Exercise: Perform a basic SEO audit of a website. \n\n Social Media Marketing (SMM) (30 min)\n\n\nChoosing the Right Social Media Platforms\nCreating Engaging Content\nOrganic vs. Paid Social Strategies\nSocial Media Metrics & Analytics\n\n     🛠 Mini Exercise: Create a quick social media post based on a business scenario. \n\n Content Marketing & Email Marketing (30 min)\n\n\nImportance of High-Quality Content\nBlogging & Video Marketing Strategies\nBasics of Email Marketing\nWriting Engaging Emails & Measuring Success\n\n      🛠 Mini Exercise: Draft a short marketing email for a new product launch. \n\n Paid Advertising & Analytics (30 min)\n\n\nGoogle Ads & Social Media Ads Overview\nBudgeting & Targeting Strategies\nUnderstanding Key Metrics (CTR\, Conversion Rate\, ROI)\nBasic Google Analytics & Performance Tracking\n\n\n Q&A and Final Takeaways (15 min)\n\n\nRecap of Key Learnings\nOpen Q&A Session\nRecommended Tools & Resources\nNext Steps for Participants\n\nSupplement Material\nA student manual is available for the learner to follow during the instructor’s presentation. \nBenefits to the participants \nThroughout the activities\, the learners will look at various tools to better market their products or services online. \nCourse Evaluation \n A course evaluation will be completed by the learners once the course is finished. \nNote: The course outline may be subject to change. \n 
URL:https://bevaglobal.com/event/ddigital-marketing-fundamentals-strategies-for-online-success/
LOCATION:Online Instructor Led
CATEGORIES:Marketing
ORGANIZER;CN="BEVA Learning Institute":MAILTO:training-formation@bevaglobal.com
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