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UID:37734-1770714000-1770739200@bevaglobal.com
SUMMARY:Accelerate Marketing on Pricing 
DESCRIPTION:Learn in a classroom environment with your peers\, virtually\, with a BEVA® instructor online. \nCourse Length:  1 day \nTarget Audience: General \n\n\n\nLearning Objectives: \nBy the end of this course\, participants will: \n\nUnderstand the strategic role of pricing in marketing\nIdentify key pricing models and when to use them\nAnalyze the relationship between price\, value\, and customer perception\nUse data to make evidence-based pricing decisions\nDevelop and test pricing strategies for different market conditions\n\nCourse Outline \nSession 1: Introduction to Strategic Pricing (1 Hour) \nTopics Covered: \n\nThe role of pricing in the marketing mix (4Ps/7Ps)\nPricing vs. cost vs. value vs. perceived value\nPsychological aspects of pricing: How customers perceive price\nThe impact of pricing on brand and positioning\n\nSession 2: Pricing Models and Strategies (1 Hour) \nTopics Covered: \n\nOverview of key pricing strategies:\n\nCost-plus pricing\nValue-based pricing\nCompetitor-based pricing\nDynamic pricing\nPenetration vs. skimming\nFreemium and subscription pricing\n\n\nChoosing the right pricing strategy for your market and product\n\nSession 3: Pricing Research and Data-Driven Decision-Making (1 Hour) \nTopics Covered: \n\nPrimary and secondary pricing research\nWillingness to pay studies and conjoint analysis\nPrice elasticity of demand\nUsing A/B testing and customer segmentation for pricing\n\nSession 4: Communicating Price and Building Value (1 Hour) \nTopics Covered: \n\nAnchoring and decoy pricing\nFraming and presenting price options\nCommunicating value to reduce price resistance\nThe role of pricing in conversion funnels\n\nSession 5: Pricing in the Real World: Market Conditions and Competition (1 Hour) \nTopics Covered: \n\nAdapting pricing in changing environments (inflation\, market shifts\, supply chain disruptions)\nPricing for different customer segments\nCompetitor pricing monitoring and reaction strategies\nLocal vs. global pricing strategies\n\nSession 6: Pricing Action Plan + Wrap-Up (1 Hour) \nTopics Covered: \n\nCreating your pricing strategy roadmap\nKPIs and performance tracking for pricing effectiveness\nCommon pricing pitfalls and how to avoid them\nKey takeaways and open Q&A\n\nSupplement Material \nA student manual is available for the learner to follow during the instructor’s presentation. \nBenefits to the participants \nThroughout the activities\, the participants will gain a better understanding of pricing and how it can influence marketing strategies. \nCourse Evaluation \n A course evaluation will be completed by the learners once the course is finished. \nCertificate \n\n\n\nA BEVA® certificate of attendance will be provided once the participant completes the course. \nNote: The course outline may be subject to change.
URL:https://bevaglobal.com/event/accelerate-marketing-on-pricing/
LOCATION:Online Instructor Led
CATEGORIES:Marketing
ORGANIZER;CN="BEVA Learning Institute":MAILTO:training-formation@bevaglobal.com
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