Referential, Preferential and Differential


The Master REFERENTIAL for a given business customer relationship (vendors, consultants, receptionists, customer service …) the level of investment expected at each stage of the relationship.

Sent to the teams concerned, it is the behavioral landmark in the relationship with prospects and customers

The PREFERENTIAL, allows each employee to express his work preferences.

The comparison between the two, indicates, for each employee, the positive or negative deviations from the expected REFERENTIAL.


> Facilitation of a working group to establish the repository;
> Analysis and comments;
> Distribution to the teams concerned;
> Meet with individual to discuss the PREFERENTIAL;
> Comparison with individual PREFERENTIAL and detection of areas for improvement.