Description
Learn in a classroom environment with your peers, virtually, with an instructor online.
Course Length: 1 day
Target Audience: General
Learning Objectives:
To understand and achieve your company’s goals and to expand and grow your business in a smart and strategic way. To help identify the Strengths, Weaknesses, Opportunities and Threats (SWOT) of your company and perform your own SWOT- analysis. This assessment will identify the critical areas of your strategic plan. Taking the first step in this process will place you on a path to operating your business more strategically.
Course Content:
- To know the concepts of management areas.
- Provide a foundation for smart business decisions.
- Discover insights into your business’ state of health and worth.
- Develop your own and customized SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis.
- Method of Four (4) perspectives score card.
- Method of the Key-Performance-Indicators (KPI) Dashboard.
- Method of Critical Success Factors (CSF) Dashboard.
- Porter’s Five Forces.
- Porter’s Generic Strategies.
- Porter’s Value Chain Analysis.
- Technique of Five Ws and How for basic information gathering or problem solving.
Supplement Material
A student manual is available for the learner to follow during the instructor’s presentation.
Benefits to the participants
Throughout the activities, the participants will gain a better understanding of business assessment and how it can apply to marketing to increase revenues.
Course Evaluation
A course evaluation will be completed by the learners once the course is finished.
Note: The course outline may be subject to change.
