Accelerate Marketing on Promotions 

Accelerate Marketing on Promotions 

$399.00

Course Date: T.B.D.

Time: 9am to 4pm – Eastern

Category:

Description

Learn in a classroom environment with your peers, virtually, with an instructor online.

Course Length:  1 day

Target Audience: General

Learning Objectives:

Promotion in marketing is one of the four fundamentals of the market mix, the four Ps, i.e., Product, Price, Place, and Promotion.  In this course, we will cover the basic review of the four Ps and it’s extended 7Ps and 8Ps.  Promotion broadly includes Advertising, PR, Sales Promotion, Personal Selling and Social Media and are all key communication tools for an organization.

You will also learn the traditional and new tools to implement throughout the organization and the key messages that would  mostly be liked by your targeted audiences in either in its informative communication or to appeal to their emotions.

Course Content

  • The theory on the communication process and its fundamental elements.
  • The marketing communication management model.
  • The components of the Marketing Communication Mix
  • External communication mix
    1. Impersonal: Advertising, Sponsorship, Sales Promotion, Web site, Social Media, Environment (space)
    2. Personal: Public Relations, Direct Marketing, Sales, Customer Service
  • Internal communication mix
    1. Impersonal: Annual Reports, E-Newsletters, Newspapers and Business Journals, Company Visit, Environment (Space)
    2. Personal: Management Meetings, Information and Training Sessions, Welcoming New Employees, Open House Days.
  • The communication objectives
  • The target audience
  • The purpose of the communication
  • The communication tasks
  • The timeline
  • Evaluation measures
  • Message design
  • The content of the message
    1. Strategic argumentation
    2. Communication argumentation
  • The structure of the message
  • The presentation of the message
  • The source of the message
  • The communication budgets
  • The historical budget
  • Available resources
  • The percentage of sales or turnover
  • Parity with the competition
  • Objectives and tasks
  • Management of the sales force
  • The organization of the sales force
  • Management of sales force operations
  • The control of marketing communication

Supplement Material

A student manual is available for the learner to follow during the instructor’s presentation.

Benefits to the participants

Throughout the activities, the participants will gain a better understanding of promotions and how they can influence marketing strategies.

Course Evaluation

 A course evaluation will be completed by the learners once the course is finished.

Note: The course outline may be subject to change.

 

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