Description
Learn in a classroom environment with your peers, face to face or virtual with an instructor online.
Course Length: 1 day
Target Audience: General
The media is more widespread and pervasive than it’s ever been and its reach is growing all the time. Depending on your line of work or hobbies, or just a plain twist of fate, you could end up being the answer part of a question and answer session with a member of the media.
It’s easy to become nervous or tongue-tied when being in this situation. Plenty of people get distracted when they consider that what they are saying could very soon be on some news organization’s website or Twitter feed.
Being uneasy is perfectly understandable, but you can learn to deal with the media, on a one-off basis, or as a recurring situation. This course will give you the tools you need when dealing with the media and putting your best foot forward without putting your foot in your mouth.
Learning Objectives:
- Prepare for an interview
- Be interviewed successfully
- Craft a media statement
- Develop and issue a press release
- Understand libel and slander
- Develop a media package
- Understand various media outlets
- Build relationships with the media
What Topics are Covered?
- Being Interviewed
- Providing Information to the Media
- Developing a Media Package
- Press Releases
- Developing Media Relationships
Supplement Material
A student manual is available for the learner to follow during the instructor’s presentation.
Benefits to the participants
The learners will gain a better understanding on how to work with the media and the importance of conveying the right message.
Course Evaluation
A course evaluation will be completed by the learners once the course is finished.
Note: The course outline may be subject to change.
