Description
Learn in a classroom environment with your peers, virtually, with an instructor online.
Course Length: 1 day
Target Audience: General
Learning Objectives:
In this super-practical course, you will learn the latest digital marketing growth strategies and tactics you need to know as a business manager and marketer. This course will prepare you to manage your digital marketing needs from diverse resources internally and/or externally. Get the digital marketing skills to stay ahead of the competition. Learn how to develop solid digital marketing strategies as well as evaluate the work of the digital marketing technical experts on your team.
Course Content
1. Developing your digital marketing strategy
a. Overview of the tools of digital marketing and their role
i. Website & blog
ii. SEO
iii. Social media (Facebook, Twitter, Instagram, LinkedIn, YouTube,
TikTok)
1. Selecting the right platforms for your business
2. Developing your strategies (target demographic, persona, content
development)
3. Daily social media management essentials
4. Influencer marketing
iv. Online or PPC Advertising
v. Email marketing & marketing automation
vi. Developing priorities as a start-up: e.g. year 1, year 2, year 3
vii. How to measure success: Analytics
2. The essentials to getting started
a. Next steps in getting started yourself and what to expect in the first
year.
Supplement Material
A student manual is available for the learner to follow during the instructor’s presentation.
Benefits to the participants
Throughout the activities, the participants will gain a better understanding of digital marketing tactics and strategies and how it can apply to marketing to increase revenues.
Course Evaluation
A course evaluation will be completed by the learners once the course is finished.
Note: The course outline may be subject to change.
