Description
Learn in a classroom environment with your peers, virtually, with a BEVA® instructor online.
Duration: 6 Hours
Target Audience: Business owners, marketing professionals, entrepreneurs, and individuals looking to enhance their digital marketing skills.
Workshop Objectives:
By the end of the workshop, participants will:
✔ Understand the core concepts of digital marketing.
✔ Learn how to create a successful digital marketing strategy.
✔ Gain insights into key channels like SEO, social media, email marketing, and paid advertising.
✔ Be able to analyze and optimize marketing performance.
Workshop Agenda
- Introduction to Digital Marketing (15 min)
- What is Digital Marketing?
- Traditional vs. Digital Marketing
- Importance & Trends in 2024
- Key Digital Marketing Channels
- Building a Digital Marketing Strategy (30 min)
- Understanding Target Audience & Customer Personas
- Setting SMART Marketing Goals
- Crafting a Digital Marketing Funnel
- Selecting the Right Channels
- Search Engine Optimization (SEO) Essentials (30 min)
- Understanding Search Engines & Google Algorithms
- On-Page vs. Off-Page SEO
- Keyword Research Basics
- SEO Tools & Best Practices
🛠 Mini Exercise: Perform a basic SEO audit of a website.
- Social Media Marketing (SMM) (30 min)
- Choosing the Right Social Media Platforms
- Creating Engaging Content
- Organic vs. Paid Social Strategies
- Social Media Metrics & Analytics
🛠 Mini Exercise: Create a quick social media post based on a business scenario.
- Content Marketing & Email Marketing (30 min)
- Importance of High-Quality Content
- Blogging & Video Marketing Strategies
- Basics of Email Marketing
- Writing Engaging Emails & Measuring Success
🛠 Mini Exercise: Draft a short marketing email for a new product launch.
- Paid Advertising & Analytics (30 min)
- Google Ads & Social Media Ads Overview
- Budgeting & Targeting Strategies
- Understanding Key Metrics (CTR, Conversion Rate, ROI)
- Basic Google Analytics & Performance Tracking
- Q&A and Final Takeaways (15 min)
- Recap of Key Learnings
- Open Q&A Session
- Recommended Tools & Resources
- Next Steps for Participants
Supplement Material
A student manual is available for the learner to follow during the instructor’s presentation.
Benefits to the participants
Throughout the activities, the learners will look at various tools to better market their products or services online.
Course Evaluation
A course evaluation will be completed by the learners once the course is finished.
Note: The course outline may be subject to change.
